RS Wheels

RS Wheels is a Canadian winter alloy wheel brand out of Oakville, Ontario — 38 JWL-certified models engineered for European and Asian platforms, sold wholesale through a national dealer network rather than direct to drivers.

That business model shapes the whole site. There is no cart: a wheel sells when a shopper finds the model that fits their car, and then finds a dealer who stocks it. So the catalogue is built around fitment, not merchandising. Shoppers narrow 38 models by diameter, vehicle platform and finish, and every model page leads with the numbers that decide the sale — PCD, offset, centre bore and seat type, per size, alongside the JWL mark.

The two ends of the funnel are the locator and the dealer form. A searchable directory of 89 authorized retailers turns interest into a nearby address, and a qualifying inquiry form — business name, platforms of interest — routes wholesale prospects to the team with a one-business-day promise. A separate technical reference explains JWL, PCD, offset and seat types, so dealers and shoppers can settle fitment questions on the site instead of on the phone.